Write a detailed report on a song using key musical terms Essay

Write a detailed report on a song using key musical terms - Essay Example The first verse and the corresponding chorus is sung by   Paisley and it mainly focuses on the male traits whilst the second verse and corresponding chorus is sung   by Krauss, which mainly talks about the female counterpart. The song commences with elucidating the underlying way in regard to the promise of true love was washed away by the womans infidelity because the man went away to fight for his country. The man, however, does not easily forget about her and, therefore, turns to alcoholism to try and wash the memories away to no avail. The middle of the song clearly relates with the start as it shows the regret the woman felt because of what she did. She blames herself and turns to alcoholism too. The last part of the song thereby summarizes the middle and the beginning when the woman finally kills herself. The meter or the number of lines in the verse is the same in the chorus and the two main verses. The verses have five lines while the chorus is composed of eight lines. The prevailing  lyrics of the song  are described as additive going by the increased number of lines from five in the verses to eight in the chorus. The instruments used in the song included: the light drum that keeps the beat and the guitar that sets up the melody. There is also the use of Dobro that entails a brand of acoustic guitar and commonly by the singers on their lap with raised bridge and metal resonator cone. The voice of both Brad and Krauss are quite appealing and they sing in a manner that brings out the melodious nature of the guitars used. The melody of the song first comes across as sad, but close analysis brings out the melody as not happy, but more of a bittersweet sound that is relevant to the lyrics of the song. However, the song can be described as predominantly of one melodic voice (homophony) as there are no simultaneous lines of independent melody. The melody also invokes a sense of heaviness or solemnity due to the Aeolian

Marketing Audit and set Marketing Objectives for British American Assignment

Marketing Audit and set Marketing Objectives for British American Tobacco Company - Assignment Example The threats facing the company include the illicit and counterfeit trade, stringent regulations, high excise taxes and stiff competition. BAT can use its strengths to exploit opportunities in the e-cigarette customer segment, lucrative China market or make strategic acquisitions in emerging markets. BAT is a leading global tobacco company that was founded in 1902. The company has operates in more than 200 countries and has attained success through acting responsibly in the controversial tobacco industry (Lussier 2008). BAT has a diverse product portfolio that includes more than 200 brands that are sold in more than 200 markets across the world. The market is estimated at one billion adult smokers and some of the global brands include Dunhill, Pall Mall, Rothmans, Benson & Hedges, and Lucky Strike. Yach and Bettcher (2000) outlines that BAT has a strong presence in all geographical markets such as Americas, Asia-Pacific Western Europe, Eastern Europe, Middle East and Africa and has established 45 cigarette factories in 41 countries across the world (p 210). The traditional BAT tobacco products include the cigarettes, cigars, pipe tobacco while the next-generation products that are more innovative include the electronic cigarettes and heat-not-burn devices (Hagele 2010). According to the 2013 financial results, BAT attained strong market and strong earnings growth despite unfavourable operating environment and currency movements in some parts of the world. The company increased its diluted earnings per share by 6 percent in 2013 and total dividends were increased by 6 percent. The company managed to sell 676 billion cigarettes in more than 200 market and recorded 15,260 million pounds in revenues. BAT adopted a new vision and new strategy in 2013 that reflects the needs of the consumers. BAT has implemented a sustainability approach to its